Assam’s Upamanyu Borkakoty has started his journey of new innovation from Shivasagar and took it into remarkable pitch on Shark Tank India 4. His startup of Woolah Tea is redefining the tea-drinking experience with innovation, sustainability and Assam’s rich tea heritage at its core.
Woolah Tea: The World’s First Bag less Tea Brand
Woolah Tea’ world’s first bagless tea brand, which is founded by Upamanyu Borkakoty by his deep-rooted love for Assam’s tea. The brand offers a sustainable and eco-friendly alternative to remove tea bags to make it bagless tea brand. The company has introduced eco-friendly green tea balls, a patented innovation. This innovative idea has caught everyone’s attention, especially after securing a deal on Shark Tank India Season 4. Now, tea lovers and industry experts are excited about this game-changing product!
Woolah means happiness in Assamese.
Upamanyu Borkakoty’s Vision & Shark Tank India Journey
At Shark Tank while talking to Sharks Upamanyu Borkakoty stated, “My uncle’s passion for tea tasting and improving lives through his NGO inspired me to dream big, despite coming from a small town like Sivasagar. Woolah is not just a tea brand; it’s my way of showcasing Assam’s legacy and embracing sustainability. Pitching to the sharks was a surreal experience. It gave me a platform to share Woolah’s story with the nation and connect with some of the brightest minds in the industry.”
Adding a tech-savvy twist, each WoolahTea pack features a QR code that connects consumers to the tea plantation where the leaves were sourced, fostering a deeper connection between the farmers and tea lovers.
Aman Gupta’s Investment in Woolah Tea
Aman Gupta, Co-founder of boAt, was highly impressed by Woolah Tea’s business idea. Seeing great potential, he offered a deal of ₹50 lakhs for 2.5% equity, along with an extra 2.5% advisory equity, valuing the company at ₹20 crore. This partnership gives Woolah Tea’s not just funding but also expert guidance to grow its business and reach more customers.
Assam CM Himanta Biswa Sarma Applauds Woolah Tea’s Success
Assam CM Himanta Biswa Sarma stated, “Really proud to see the enthusiasm of Assam youth in Sony Live’s popular program ‘Shark Tank India’. Such presentation of ‘WoolahTea’ by Sriupamunya Barkakati of Sivasagar will inspire other new entrepreneurs of the state as well as those who want to enter the industry. Actually, in Assam we have already announced the start up department to encourage such new entrepreneurs in different direction.
May this green journey of Mr. Barkakati continue. Our best wishes will always be there.
Assam’s Tea: Now Sharks’ Favourite”
FAQ
Is Woolah Tea available online?
Yes, WoolahTea available online.
Where can I buy Woolah Tea?
You can buy Woolah Tea from woolahtea.com website
What makes Woolah Tea different from regular tea bags?
The Woolah Tea does not have tea bags it’s has introduced eco-friendly green tea balls, which make it different from regular tea bags.
