Rapido has fined Rs 10 Lakh by the Central Consumer Protection Authority (CCPA) for misleading advertisement. The company used “Auto in 5 minutes or Get ₹50’ and “Guaranteed Auto” advertisement offer but did not get the promised. So, the Ministry of Consumer Affairs announced the company to compensate users who were denied the promised reimbursement under its “Auto in 5 minutes or Get ₹50” on Thursday, August 21, 2025.
According to the Ministry of Consumer Affairs, the advertisements were found to be false, misleading, and unfair to consumers, and Rapido has been directed to discontinue them immediately. The authority further ordered the company to compensate customers who were denied reimbursements under these offers.
Complaints against Rapidorecorded by the National Consumer Helpline nearly doubled, rising to 1,224 cases between June 2024 and July 2025, compared to 575 complaints in April 2023–May 2024.
Misleading Rapido Advertisement
According to the Ministry of consumers Affairs, the advertisements found to be false and misleading and unfair to consumer and Rapido has been directed to discontinue them immediately.
As per Rapido advertisement claimed that Auto in 5 min or get ₹50”, its Terms and Conditions stated that the guarantee was offered by individual drivers (captains), not Rapido itself.
The probe highlighted that the promised ₹50 reimbursement was not actual cash but “Rapido coins” worth up to ₹50. These coins could only be redeemed for bike rides, with a validity of just seven days, effectively reducing the value of the offer. The ads also used extremely small fonts, making key conditions difficult for consumers to notice.
The ministry said, “Such restrictions materially reduced the value of the offer and effectively compelled consumers to use another service from Rapido within an unreasonably short time.”
CCPA has instructed Rapido to discontinue the misleading advertisement.
Strong Message for Accountability
Consumer rights groups have welcomed the CCPA’s action. “Misleading campaigns not only erode consumer trust but also distort competition. Strict enforcement is necessary to ensure platforms are transparent about their services,” said Ashim Sanyal, CEO of Consumer Voice.
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